The absence of a major TV competitor – in this case, the college football title game – did not give Raw a boost in social media activity. Raw essentially drew the same audience as last week.
WWE Raw Social Media Tracking
– January 18: Raw’s Nielsen Twitter TV Ratings metrics were nearly identical to last week’s show.
The unique audience was 1.270 million, compared to 1.252 million last week.
Total impressions were 8.537 million, compared to 8.392 million last week.
The number of unique authors tweeting about Raw were 33,000 compared to 35,000 last week.
Raw ranked #2 among series & specials, trailing “The Bachelor” on ABC, the same as last week.
If compared to one-off sports programming, Raw would not have ranked in the Top 5, trailing three NBA games and two college basketball games.