1/26 TNA Impact Viewers & DVR Update – Impact gets delayed boost

By James Caldwell, PWTorch assistant editor


TNA Impact got a bump from DVR viewership to surpass 500,000 total viewers in Week 4 on Pop TV.

TNA Impact Viewership Tracking

January 26 (Week 4 on Pop): Impact drew 339,000 first-run viewers, up from 321k last week.

However, the replay audience was 103,000, down from 122k last week.

The total combined audience was 442,000 viewers, essentially even with 443k last week for Matt Hardy’s TNA Title win.

DVR Update: Impact added 62,000 DVR viewers to the original airing, easily the most since debuting on Pop.

Therefore, TNA’s Total Audience was 504,000 viewers, up from the previous high of 479k last week.

– DEMOGRAPHICS: Impact’s median age was 48.5 years-old, the same as last week. Three consecutive episodes have fallen within the 18-49 demographic.

Impact drew 162,000 adult 18-49 viewers in the first-run airing, the most thus far on Pop.

The resulting split was 66 percent males 18-49 vs. 34 percent females 18-49.

DVR Update: Impact got a delayed boost from older adult viewers. Adults 25-54 increased by 0.04 of a rating, while adults, females, and males 18-49 all increased by 0.03 of a rating.

– OVERALL: Through four weeks, Impact has averaged 398,750 combined viewers.

DVR Update: TNA has averaged 432,750 total viewers per episode counting DVR viewership.

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