WWE announces “Diamond Play Button” YouTube status

By James Caldwell, PWTorch assistant editor

WWE likes to tout their social media reach in financial reports, “Did You Knows” on WWE TV, and comparisons to other pop culture brands.

Therefore, WWE announced Monday they surpassed 10 million YouTube subscribers, reaching the “Diamond Play Button” status.

YouTube’s highest recognition places WWE in the same category as musical artist Taylor Swift’s official musical channel, Jimmy Fallon’s “Tonight Show” page, and The Ellen Show.

WWE claimed to have more than 8.0 billion video views in the last 12 months, making WWE the #1 sports channel on YouTube.

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