4/19 TNA Impact Viewers – how did Hardy vs. Hardy fare?

By James Caldwell, PWTorch assistant editor


Jeff Hardy vs. Matt Hardy meant something to TNA viewers on Tuesday night…

TNA Impact Viewership Tracking

April 19: TNA Impact drew 312,000 viewers in its solo timeslot at 9:00 p.m. EST on Pop TV.

This was up nine percent from 286,000 viewers last Tuesday in the first week without a replay.

It was the most viewers in the timeslot since the exact same audience on March 29 for Drew Galloway vs. Jeff Hardy for the TNA Title.

– DEMOGRAPHICS: Impact’s median age was 51.6 years-old, the youngest in two months.

As a result, Impact drew 133,000 adults 18-49 viewers, the most in the timeslot since January 26.

Impact also drew the most males 18-49 viewers in one month and the most females 18-49 viewers since January.

The audience split was 58 percent males 18-49 and 42 percent females 18-49.

Caldwell’s Analysis: The overall audience is a blip on the wrestling radar, but it’s good to see an uptick in viewership when a big match-up like Jeff vs. Matt is promoted in advance. The show is still not commanding the type of ad dollars to make Impact much of a money-maker for Pop, especially when the network has soap opera or acquired TV/movie series in the library that more fit with the demographics. But, any little bit, especially consistent female viewership over the past month, helps TNA right now.

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