5/27 Raw Replay Viewership – Week 2 dips from first Raw Replay on Syfy

By James Caldwell, PWTorch assistant editor



SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

– TV Viewership for the WWE Raw episode on Monday, May 23 replayed in two-hour form on Friday, May 27…

Raw TV Ratings Tracking

The second Raw replay on Syfy drew fewer viewers despite more notice about the existence of a Friday night replay.

The two-hour replay on May 27 drew 403,000 viewers, down 14 percent from 467,000 viewers for the unadvertised first replay on May 20.

Viewership was still up from a general movie that aired in the timeslot on Friday, May 13 that drew 361,000 viewers.

It appears the water level for the Raw replay is 400,000 viewers (about 12 percent of Raw’s first-run audience on Monday nights).

– DEMOGRAPHICS: The replay drew a median age viewer of 54.3 years-old, older than 49.2 last week.

Because of the older audience, adults 18-49 viewership fell 26 percent from last week’s replay.

Also, the first replay drew more female 18-49 than male 18-49 viewers. That was not the case for the second replay.

Female 18-49 viewership fell off 40 percent for the most-recent replay. It points to solid f18-49 viewership in the timeslot before Raw took over. Then, when f18-49 viewers checked in on May 20 to find a Raw replay, they did not return to Syfy on May 27.

As a result, the male/female split went from 48/52 on May 20 to 58/42 m18-49 on May 27.

 

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