SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
This week’s WWE Smackdown held up against Game 1 of the NBA Finals, but remained in the doldrums overall.
WWE Smackdown TV Ratings Tracking
June 2: WWE Smackdown scored a 1.59 rating Thursday night on USA Network, up slightly from a 1.57 rating last week.
To put the number in perspective, Smackdown averaged a 1.77 rating in the first quarter and has averaged a 1.64 rating thus far in the second quarter.
– Smackdown drew 2.169 million viewers, up 2.7 percent (about 57,000 viewers) from last week.
– DEMOGRAPHICS: Smackdown rebounded from last week’s dreadful numbers in the key demos.
Adults 18-49 increased one-tenth of a rating, males 18-34 increased more than one-tenth, and males 18-49 increased two-tenths. M18-49 rebounded to a six-week high.
Caldwell’s Analysis: It’s interesting to see the effect of a major one-time sporting event opposite WWE programming. It can hurt in that regular viewers tune out of Raw or Smackdown. Or, it can help in that more people are in front of their TVs, making more people available to flip over to Raw or Smackdown. In this case, it appears this week’s Smackdown was minimally impacted by the NBA Finals, or even helped.