SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
One of the hidden reasons for TNA’s “Final Deletion” hype was trying to erase the memory of Technical Malfunction Night when TNA and Pop TV could not get a semi-live episode on the air. The result was a slight bump in social media activity.
TNA Impact Social Media Tracking
July 5: TNA Impact ranked #5 among series & specials in Nielsen’s Twitter TV Ratings for Tuesday night, similar to Technical Malfunction Night.
If compared to one-off sports programming, Impact would have ranked #4 behind two MLB games and Wimbledon coverage.
Impact drew 22,000 tweets from 5,o00 unique authors.
By comparison, Technical Malfunction on June 14 drew 19,000 tweets from 4,000 unique authors.