7/7 WWE Smackdown TV Ratings – did Brock’s Summerslam announcement help?

By James Caldwell, PWTorch assistant editor


SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

The announcement of Brock Lesnar’s Summerslam gave Smackdown a slight bump in TV Ratings. However, the show remained well below previous levels.

WWE Smackdown TV Ratings Tracking

July 7: WWE Smackdown scored a 1.62 TV rating, up from a near-year-low 1.52 rating last week.

Smackdown tied with May 19 for the highest rating in two months.

To put the rating in perspective, Smackdown was well below the First Quarter average of a 1.77 TV rating and was essentially even with the Second Quarter average of a 1.61 rating.

– Smackdown drew 2.241 million viewers, up seven percent from last week’s basement-level 2.080 million viewers.

It was also the most viewers since May 19.

– DEMOGRAPHICS: Smackdown got a pop among males 18-49, drawing the highest m18-49 rating since June.

Adults 18-49 was slightly up from last week and males 18-34 was also up from last week. M18-34 had been down for a while, so the increase pushed the demo to the highest rating in two months going back to May 12.

Caldwell’s Analysis: A decent rating considering Smackdown has been stuck at sub-1.6 ratings for two months. However, it’s not a big number when looking at earlier this year.

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