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Coinciding with hosting the ESPYs Wednesday night on ABC, John Cena has signed a new reality TV deal, reports Deadline.com.
The deal is with Leftfield Entertainment, which will partner with Cena to develop unscripted TV and online projects.
Cena and Leftfield partnered on the “American Grit” TV series that aired earlier this year on Fox. There are “several more projects in the pipeline,” reports Deadline.
“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity, and total commitment,” said Cena in a statement. “I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”
“We’re extremely proud and happy to be in business with John,” said Leftfield Entertainment CEO David George.
Following in the footsteps of “The Rock” Dwayne Johnson, Cena will be executive producer of his projects under his personal label.