Raw vs. Smackdown Week 2 Total Viewers – DVR bump gives Raw more viewers than Week 1, SD dips

By James Caldwell, PWTorch assistant editor


WWE Draft - July 19, 2016 (c) WWE.com

By James Caldwell, PWTorch assistant editor

Accounting for DVR viewing, the second WWE Raw episode of the “new era” widened its margin over Smackdown in total viewership.

Raw vs. Smackdown Final Viewership Tally
August 1 Raw vs. August 2 Smackdown

– Week 2 of WWE Raw actually outdrew Week 1 when accounting for DVR viewership…

Raw started with an average of 3.314 million first-run viewers, down from 3.338 million in Week 1.

Raw added an average of 346,667 DVR viewers in each of its three hours, up from 306,000 last week.

This pushed the total audience of Week 2 to 3.661 million viewers, just edging out the total audience of 3.644 million viewers for Week 1.

– Week 2 of WWE Smackdown went the opposite direction.

Smackdown started with 2.681 million first-run viewers, down from 2.743 million in Week 1.

Smackdown then added 275,000 DVR viewers, down from 293,000 last week.

This created a total audience of 2.956 million viewers, down 2.6 percent from 3.036 million in Week 1.

– Raw vs. Smackdown: Raw’s total audience was 3.661 million viewers vs. Smackdown’s total audience of 2.956 million viewers, a difference of about 700,000 viewers. Last week’s margin was about 600,000 viewers.

Individual Hours

  • First Hour Raw: 3.463 million live / 3.792 million with DVR (#1)
  • Second Hour Raw: 3.399 million live / 3.748 million with DVR (#2)
  • Third Hour Raw: 3.081 million live / 3.443 million with DVR (#3)
  • RAW AVG. SHOW: 3.314 million live / 3.661 million with DVR (+0.4% vs. LW)

The increase in Raw’s total viewership came from First and Second Hour DVR viewership, which outdrew Week 1. The third hour got a slight DVR bump from last week, but it was not enough to make up for poor live viewership.

  • SMACKDOWN: 2.681 million live / 2.956 million with DVR (-2.6% vs. LW)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/
RESULT
DATETV
RATING
AVG.
VIEWERS
AVG. DVR
ADDED
AVG. TOTAL
AUDIENCE
RAW (1-0)
SD
7/25/16
7/26/16
2.36
1.92
3,338,667
2,743,000
306,000
293,000
3,664,667
3,036,000
RAW +608,667
RAW (2-0)
SD
8/1/16
8/2/16
2.30
1.86
3,314,333
2,681,000
346,667
275,000
3,661,000
2,956,000
RAW +705,000
RAW (3-0)
SD
8/8/16
8/9/16
2.05
1.69
2,911,000
2,455,000
278,667
336,000
3,189,667
2,791,000
RAW +398,667
RAW (4-0)
SD
8/15/16
8/16/16
2.12
1.72
2,915,333
2,471,000
319,000
265,000
3,234,333
2,736,000
RAW +498,333
RAW (5-0)
SD
8/22/16
8/23/16
2.34
1.92
3,315,000
2,714,000
305,333
339,000
3,620,333
3,053,000
RAW +567,333
RAW (6-0)
SD
8/29/16
8/30/16
2.38
1.95
3,413,000
2,835,000
338,667
312,000
3,751,667
3,153,000
RAW +598,667
RAW (7-0)
SD
9/5/16
9/6/16
2.11
1.76
3,069,333
2,454,000
365,333
312,000
3,434,667
2,766,000
RAW +668,667
RAW (8-0)
SD
9/12/16
9/13/16
1.88
1.86
2,690,000
2,658,000
356,333
336,000
3,046,333
2,994,000
RAW +52,333
RAW (9-0)
SD
9/19/16
9/20/16
1.97
1.70
2,684,333
2,292,000
356,000
299,000
3,040,333
2,591,000
RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WEEK
DATE
TV
RTNG
FIRST
HOUR
VIEWERS
SECOND
HOUR
VIEWERS
THIRD
HOUR
VIEWERS
TOTAL
AVG.
VIEWERS
1- 7/252.363,412,000
292,000 DVR
3,704,000
3,350,000
298,000 DVR
3,648,000
3,254,000
328,000 DVR
3,582,000
3,338,667
306,000 DVR
3,664,667
2- 8/12.303,463,000
329,000 DVR
3,792,000 (+)
3,339,000
349,000 DVR
3,748,000 (+)
3,081,000
362,000 DVR
3,443,000 (-)
3,314,333
346,667 DVR
3,661,000
(+0.4%)
3 - 8/82.052,950,000
251,000 DVR
3,201,000 (-)
2,974,000
250,000 DVR
3,224,000 (-)
2,809,000
335,000 DVR
3,144,000 (-)
2,911,000
278,667 DVR
3,198,667
(-12.9%)
4 - 8/152.122,879,000
290,000 DVR
3,169,000 (-)
3,083,000
331,000 DVR
3,414,000 (+)
2,784,000
336,000 DVR
3,120,000 (-)
2,915,333
319,000 DVR
3,234,333
(+1.4%)
5 - 8/22
Post-SSlam
2.343,426,000
267,000 DVR
3,729,000 (+)
3,370,000
293,000
3,663,000 (+)
3,113,000
356,000
3,469,000 (+)
3,315,000
305,333 DVR
3,620,333
(+11.9%)
6 - 8/29
Universal
Title
2.383,392,000
306,000 DVR
3,698,000 (-)
3,438,000
311,000 DVR
3,749,000 (+)
3,409,000
399,000 DVR
3,808,000 (+)
3,413,000
338,667 DVR
3,751,667
(+3.6%)
7 - 9/5
Labor
Day
2.113,350,000
338,000 DVR
3,688,000 (e)
3,066,000
352,000 DVR
3,418,000 (-)
2,792,000
406,000 DVR
3,198,000 (-)
3,069,333
365,333 DVR
3,434,667
(-8.4%)
8 - 9/121.882,833,000
333,000 DVR
3,166,000
2,717,000
370,000 DVR
3,087,000
2,520,000
366,000 DVR
2,886,000
2,690,000
356,333 DVR
3,046,333
(-11.3%)
9 - 9/191.972,734,000
321,000 DVR
3,055,000
2,686,000
351,000
3,037,000
2,633,000
396,000
3,029,000
2,684,333
356,000
3,040,333
(-0.2%; even)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

WEEK
DATE
TV
RATING
LIVE
VIEWERS
DVR
ADDED
TOTAL
AUDIENCE
1 - 7/261.922,743,000293,0003,036,000
2 - 8/21.862,681,000 (-)275,000 (-)2,956,000
(-2.6%)
3 - 8/91.692,455,000 (-)336,000 (+)
(#2 - 2016)
2,791,000
(-5.6%)
4 - 8/161.722,471,000 (+)265,000 (-)2,736,000
(-2.0%)
5 - 8/23
Post-SSlam
1.922,714,000 (+)339,000 (+)3,053,000
(+11.6%)
6 - 8/301.95
(High)
2,835,000 (+)318,000 (-)3,153,000
(+3.3%) Peak
7 - 9/6
L. Day Week
1.762,454,000 (-)312,000 (-)2,766,000
(-12.3%)
8 - 9/13
Post-PPV
1.862,658,000 (+)336,000 (+)2,994,000
(+8.2%)
9 - 9/201.702,292,000 (-)299,000 (-)2,591,000
(-13.5%)

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