8/15 Raw Social Media – mixed bag leading into Summerslam

By James Caldwell, PWTorch assistant editor

WWE Raw modern logo (c) WWE.com

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Monday’s Raw leading into Summerslam produced a mixed bag result in social media activity according to Nielsen’s new Social Content Ratings measuring Twitter and Facebook engagement…

WWE Raw Social Media Tracking

August 15: WWE Raw attracted fewer individuals tweeting or posting than last week, but there were more total posts.

– Twitter generated 30,000 uniques and 153,000 total tweets, up slightly from 28k and 153k last week.

– Facebook generated 142,000 uniques and 227,000 total tweets, up and down from last week.

– TOTAL AUDIENCE was 172,000 uniques and 380,000 interactions, down from 181k and up from 372k last week.

Raw retained the #1 spot among series & specials on Monday night, topping “Love & Hip Hop: Hollywood” on VH1.

If compared to sports programming, the Olympics would have topped Raw by 22 times with coverage across NBC Universal outlets.

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