8/18 TNA Impact Viewership – DVR Update

By James Caldwell, PWTorch assistant editor


SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

TNA Impact Viewership Tracking

August 18: TNA Impact drew 355,000 viewers, up 13 percent from 315,000 last week.

Update: Impact added 47,000 DVR viewers, bringing the total audience to 402,000 total viewers.

It was the second-largest audience since moving to Thursday nights, trailing 444k for the first episode on Thursdays.

WeekDateThurs
Viewers
DVR
Viewers
TOTAL
VIEWERS
17/21/16
Thurs. Shift
362,000
48,000 replay
34,000444,000
27/28/16350,00047,000397,000
38/4/16317,00054,000371,000
(-6.5%)
48/11/16315,00067,000382,000
(+3.0%)
58/18/16355,00047,000402,000
(+5.2%)
68/25/16373,00044,000417,000
(+3.7%)
79/1/16351,000n/a351,000
89/8/16337,00057,000394,000
99/15/16366,00053,000419,000
(+6.3%)
109/22/16377,00045,000422,000
(+0.7%)

– DEMOGRAPHICS: The show benefited from drawing a younger audience, producing more viewers in the desired 18-49 window.

Impact’s median age viewer was 53.7 years-old, the youngest in three weeks.

Compared to last week, Impact increased 32 percent in adults 18-49, 37 percent in males 18-49, and 26 percent in females 18-49.

This week’s audience split was 55 percent m18-49 and 45 percent f18-49.

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