Raw vs. SD Live & DVR Viewership – Week 8: Did Smackdown finally beat Raw in total viewers?

By James Caldwell, PWTorch assistant editor


WWE Draft - July 19, 2016 (c) WWE.com

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Accounting for DVR viewing, Week 8 of the Raw vs. Smackdown TV audience battle narrowly went to Raw by a margin of about 52,000 viewers.

Raw’s total audience was an average of 3.046 million viewers, topping Smackdown’s total audience of 2.994 million viewers.

Raw drew a poor live audience against Week 1 of Monday Night Football, then drew fewer DVR viewers than the previous week. However, Raw’s DVR audience was still greater than Smackdown’s to preserve the lead…

Raw vs. Smackdown Final Viewership Tally – Week 8
September 12 Raw vs. September 13 Smackdown

Individual Hours

– First Hour Raw:

  • 2.833 million live viewers (- vs. last week)
  • 333,000 DVR viewers added (- vs. last week)
  • 3.166 million total viewers (#1)

– Second Hour Raw:

  • 2.717 million live viewers (-)
  • 370,000 DVR viewers added (+)
  • 3.087 million total viewers (#2)

– Third Hour Raw:

  • 2.520 million live viewers (-)
  • 366,000 DVR viewers added (-)
  • 2.886 million total viewers (#3)

It was the first time this year that the third hour did not total 3.0 million viewers with DVR added in. The third hour was also beaten by Smackdown…

RAW AVERAGE SHOW:

  • 2.690 million avg. live viewers (-)
  • 356,333 avg. DVR viewers added (-)
  • 3.046 million avg. total viewers (-11.3% vs. LW)

Smackdown Live:

  • 2.658 million live viewers (-)
  • 336,000 DVR viewers added (-)
  • 2.994 million total viewers (+8.2% vs. LW)

Raw declined by 11.3 percent, Smackdown increased by 8.2 percent, and the result was Raw narrowly beating Smackdown by 52,000 viewers.

That’s a difference of about 616,000 viewers from the previous week’s margin…

Margin of Raw Victory

  • Week 1 – 609,000 viewers (Raw 1-0)
  • Week 2 – 705,000 viewers (Raw 2-0)
  • Week 3 – 399,000 viewers (Raw 3-0)
  • Week 4 – 498,333 viewers (Raw 4-0)
  • Week 5 – 567,333 viewers (Raw 5-0)
  • Week 6 – 598,667 viewers (Raw 6-0)
  • Week 7 – 668,667 viewers (Raw 7-0)
  • Week 8 – 52,333 viewers (Raw 8-0)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/
RESULT
DATETV
RATING
AVG.
VIEWERS
AVG. DVR
ADDED
AVG. TOTAL
AUDIENCE
RAW (1-0)
SD
7/25/16
7/26/16
2.36
1.92
3,338,667
2,743,000
306,000
293,000
3,664,667
3,036,000
RAW +608,667
RAW (2-0)
SD
8/1/16
8/2/16
2.30
1.86
3,314,333
2,681,000
346,667
275,000
3,661,000
2,956,000
RAW +705,000
RAW (3-0)
SD
8/8/16
8/9/16
2.05
1.69
2,911,000
2,455,000
278,667
336,000
3,189,667
2,791,000
RAW +398,667
RAW (4-0)
SD
8/15/16
8/16/16
2.12
1.72
2,915,333
2,471,000
319,000
265,000
3,234,333
2,736,000
RAW +498,333
RAW (5-0)
SD
8/22/16
8/23/16
2.34
1.92
3,315,000
2,714,000
305,333
339,000
3,620,333
3,053,000
RAW +567,333
RAW (6-0)
SD
8/29/16
8/30/16
2.38
1.95
3,413,000
2,835,000
338,667
312,000
3,751,667
3,153,000
RAW +598,667
RAW (7-0)
SD
9/5/16
9/6/16
2.11
1.76
3,069,333
2,454,000
365,333
312,000
3,434,667
2,766,000
RAW +668,667
RAW (8-0)
SD
9/12/16
9/13/16
1.88
1.86
2,690,000
2,658,000
356,333
336,000
3,046,333
2,994,000
RAW +52,333
RAW (9-0)
SD
9/19/16
9/20/16
1.97
1.70
2,684,333
2,292,000
356,000
299,000
3,040,333
2,591,000
RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WEEK
DATE
TV
RTNG
FIRST
HOUR
VIEWERS
SECOND
HOUR
VIEWERS
THIRD
HOUR
VIEWERS
TOTAL
AVG.
VIEWERS
1- 7/252.363,412,000
292,000 DVR
3,704,000
3,350,000
298,000 DVR
3,648,000
3,254,000
328,000 DVR
3,582,000
3,338,667
306,000 DVR
3,664,667
2- 8/12.303,463,000
329,000 DVR
3,792,000 (+)
3,339,000
349,000 DVR
3,748,000 (+)
3,081,000
362,000 DVR
3,443,000 (-)
3,314,333
346,667 DVR
3,661,000
(+0.4%)
3 - 8/82.052,950,000
251,000 DVR
3,201,000 (-)
2,974,000
250,000 DVR
3,224,000 (-)
2,809,000
335,000 DVR
3,144,000 (-)
2,911,000
278,667 DVR
3,198,667
(-12.9%)
4 - 8/152.122,879,000
290,000 DVR
3,169,000 (-)
3,083,000
331,000 DVR
3,414,000 (+)
2,784,000
336,000 DVR
3,120,000 (-)
2,915,333
319,000 DVR
3,234,333
(+1.4%)
5 - 8/22
Post-SSlam
2.343,426,000
267,000 DVR
3,729,000 (+)
3,370,000
293,000
3,663,000 (+)
3,113,000
356,000
3,469,000 (+)
3,315,000
305,333 DVR
3,620,333
(+11.9%)
6 - 8/29
Universal
Title
2.383,392,000
306,000 DVR
3,698,000 (-)
3,438,000
311,000 DVR
3,749,000 (+)
3,409,000
399,000 DVR
3,808,000 (+)
3,413,000
338,667 DVR
3,751,667
(+3.6%)
7 - 9/5
Labor
Day
2.113,350,000
338,000 DVR
3,688,000 (e)
3,066,000
352,000 DVR
3,418,000 (-)
2,792,000
406,000 DVR
3,198,000 (-)
3,069,333
365,333 DVR
3,434,667
(-8.4%)
8 - 9/121.882,833,000
333,000 DVR
3,166,000
2,717,000
370,000 DVR
3,087,000
2,520,000
366,000 DVR
2,886,000
2,690,000
356,333 DVR
3,046,333
(-11.3%)
9 - 9/191.972,734,000
321,000 DVR
3,055,000
2,686,000
351,000
3,037,000
2,633,000
396,000
3,029,000
2,684,333
356,000
3,040,333
(-0.2%; even)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

WEEK
DATE
TV
RATING
LIVE
VIEWERS
DVR
ADDED
TOTAL
AUDIENCE
1 - 7/261.922,743,000293,0003,036,000
2 - 8/21.862,681,000 (-)275,000 (-)2,956,000
(-2.6%)
3 - 8/91.692,455,000 (-)336,000 (+)
(#2 - 2016)
2,791,000
(-5.6%)
4 - 8/161.722,471,000 (+)265,000 (-)2,736,000
(-2.0%)
5 - 8/23
Post-SSlam
1.922,714,000 (+)339,000 (+)3,053,000
(+11.6%)
6 - 8/301.95
(High)
2,835,000 (+)318,000 (-)3,153,000
(+3.3%) Peak
7 - 9/6
L. Day Week
1.762,454,000 (-)312,000 (-)2,766,000
(-12.3%)
8 - 9/13
Post-PPV
1.862,658,000 (+)336,000 (+)2,994,000
(+8.2%)
9 - 9/201.702,292,000 (-)299,000 (-)2,591,000
(-13.5%)

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