WWE announces partnership with Fanatics


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WWE has announced a new, long-term sports partnership with Fanatics. The goal of the partnership is to generate an elevated fan experience through Fanatics Commerce, Fanatics Collectibles, and Candy Digital, the company’s NFT brand. The partnership was announced via press release on WWE.com. You can view it HERE:

“WWE and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilize its expanded digital sports platform to create a new, enhanced experience for fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the ground-breaking deal, WWE will benefit from many capabilities across the Fanatics platform to create more opportunities for its global fanbase to showcase their pride and passion for WWE, its marquee events, and star-studded roster.”

“Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE Chairman & CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”

The new agreement will create a new shop environment for WWE fans.

As part of the agreement, this summer Fanatics will exclusively re-introduce a new, rapid e-commerce and mobile destination, WWE Shop, giving fans around the world access to a leading assortment of WWE merchandise across all categories, including apparel, hard goods, such as title belts, headwear, accessories and more. Fanatics will work closely and collaboratively with the talented teams at WWE who have significantly grown this business in-house for decades, and the company will also add rights to design, manufacture and distribute real-time, on-demand merchandise collections to celebrate unpredictable WWE moments and new and emerging Superstars.

As part of the joint venture, later in the year Candy Digital will become one of WWE’s primary NFT partners.

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