WWE Press Release – Snickers named official sponsor of WM32 and Road to WrestleMania

WWE issued a press release Tuesday officially announcing Snickers as the presenting sponsor and brand partner for WrestleMania 32.

In the press release, WWE stressed WrestleMania as a “pop culture extravaganza” that caps off WrestleMania Weekend.

Snickers will have an advertising presence at WM32, the four-day WrestleMania Axxess, live events on the Road to WrestleMania, and upcoming Raw and Smackdown episodes as part of the sponsorship agreement.

WWE and Snickers are also starting a marketing campaign called “Hungry for Mania” that will include a sweepstakes for WM32. WWE stars Roman Reigns, Paige, The Miz, and Dolph Ziggler will also be featured in “digital and social content” promoting the ad campaign.

“With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32,” said Allison Miazga-Bedrick, director of the Snickers brand. “Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”

“We are excited to partner with a brand like Snickers for WWE’s biggest event of the year,” said John Brody, WWE’s EVP for Global Sales & Partnerships. “A pop-culture event enjoyed by fans around the world, WrestleMania will provide Snickers with a tremendous platform to bring their award-winning ‘You’re Not You When You’re Hungry’ campaign to life in an entertaining way only WWE Superstars and Divas can.”

Snickers is a brand of Mars, Inc., which has been a sponsor of WWE programming for decades.

The first video spot for the ad campaign features Paige acting like a “princess” when she’s “not herself” when she’s hungry.

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