3/28 Raw Social Media – Raw ranks #1 for first time this year to end an era

By James Caldwell, PWTorch assistant editor


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For the first time this year, WWE Raw took the #1 spot in Nielsen’s Twitter TV Ratings on Monday night.

Raw Social Media Tracking

March 28: Raw leading into WrestleMania generated a unique Twitter audience of 2.822 million, up 131 percent from last week’s sleepy show.

It was the second-largest unique audience of the year behind Daniel Bryan’s Retirement Raw in February, which WWE coincidentally spotlighted after Raw on WWE Network.

Raw’s total impressions were 15.299 million, up 70 percent from last week.

The number of unique authors tweeting about Raw was 52,000, up 53 percent from last week.

Total tweets were 213,000, up 35 percent from last week.

– Raw ranked #1 among series & specials on Monday night, topping “Dancing with the Stars” on ABC. Raw also topped all one-time sports programming.

– Notably, this was the end of an era for Nielsen’s Twitter TV Rankings. Nielsen announced on Tuesday that starting next week, Nielsen will only be releasing tweets and unique authors as part of their switch to “Nielsen Social Content Ratings” with the inclusion of Facebook data for the first time.

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