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The quick turnaround from Payback to Extreme Rules and more distance from WrestleMania seems to have hurt Extreme Rules’s social media interest on Sunday night.
WWE PPV Social Media Tracking
Extreme Rules (May 22): Extreme Rules ranked #3 among series & specials Sunday night in Nielsen’s Twitter TV Ratings.
WWE’s second PPV since WrestleMania trailed the “Billboard Music Awards” on ABC and “Game of Thrones” on HBO.
If compared to one-off sports programming, Extreme Rules would have ranked #2 way behind the NBA Playoffs game between the Warriors and Thunder, but well ahead of the NHL Playoffs game between the Lightning and Penguins.
– In the individual metrics, Extreme Rules tumbled from Payback in Twitter activity.
The PPV drew 268,000 tweets, down 18 percent from Payback.
Also, the number of unique authors was 50,000, down 12 percent from 57,000 for Payback.