SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
By James Caldwell, PWTorch assistant editor
TNA got off to a solid start Thursday nights on Pop TV after migrating their audience to another night of the week. The shift to Thursday nights on Pop TV included a late-night replay, which helped total viewership…
TNA Impact Viewership Tracking
July 21: TNA Impact drew a total audience of 410,000 viewers Thursday night, matching the audience for the solo airing of “Total Deletion” two weeks ago.
TNA’s first airing Thursday night at 8:00 p.m. EST drew 362,000 viewers, about the same as last week’s audience of 358,000 viewers for the final Tuesday night episode.
Impact then added 48,000 replay viewers at 1:00 a.m. EST.
This brought the total Thursday night audience to 410,000.
Update: TNA added 34,000 DVR viewers.
The total audience for the episode was 444,000 viewers, which was up from 414,000 total viewers for the final Tuesday night airing, which did not include a replay.
– DEMOGRAPHICS: Impact drew an older crowd with a median age viewer of 53.7 years-old.
This led to a significant decline (25 percent) in apples-to-apples adults 18-49 viewers compared to last week.
There was a big drop was among males 18-49 viewers (45 percent decline from last week). Therefore, Impact made up for it with a big females 18-49 audience.
It appears that Impact got some run-off from a soap opera re-run that aired just before Impact in the new Thursday timeslot. The result was a 50/50 split of m18-49 and f18-49 viewers.