8/22 Raw Social Media – 50 percent jump from pre-Summerslam Raw; down from post-Battleground Raw

By James Caldwell, PWTorch assistant editor

WWE Raw logo (Photo credit Ben Tucker)


WWE Raw jumped nearly 50 percent in Nielsen’s Social Content Ratings Monday night following Summerslam. However, social media activity was down from post-Battleground Raw in July.

WWE Raw Social Media Tracking

August 22: Raw was the most socially active show on television Monday night, topping all other shows in the “series & specials” and sports categories.

Raw’s total engagement was up 49 percent from the Summerslam lead-in show, as broken down…

– Twitter: 44,000 uniques and 228,000 tweets, up from 30k and 153k last week.

– Facebook: 193,000 uniques and 339,000 posts, up from 142k and 227k last week.

– TOTAL ENGAGEMENT: 237,000 uniques and 567,000 interactions, up 49 percent from 380k total interactions last Monday.

Regarding the comparable Twitter figures, post-Summerslam Raw was down from post-Battleground Raw, following the pattern of TV ratings and viewership being down from the July PPV.

  • Twitter Uniques: 7/25 was 47,000 vs. 44,000 on 8/22
  • Tweets: 7/25 was 266,000 vs. 228,000 on 8/22

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