8/22 Raw Social Media – 50 percent jump from pre-Summerslam Raw; down from post-Battleground Raw

By James Caldwell, PWTorch assistant editor


WWE Raw logo (Photo credit Ben Tucker)

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WWE Raw jumped nearly 50 percent in Nielsen’s Social Content Ratings Monday night following Summerslam. However, social media activity was down from post-Battleground Raw in July.

WWE Raw Social Media Tracking

August 22: Raw was the most socially active show on television Monday night, topping all other shows in the “series & specials” and sports categories.

Raw’s total engagement was up 49 percent from the Summerslam lead-in show, as broken down…

– Twitter: 44,000 uniques and 228,000 tweets, up from 30k and 153k last week.

– Facebook: 193,000 uniques and 339,000 posts, up from 142k and 227k last week.

– TOTAL ENGAGEMENT: 237,000 uniques and 567,000 interactions, up 49 percent from 380k total interactions last Monday.

Regarding the comparable Twitter figures, post-Summerslam Raw was down from post-Battleground Raw, following the pattern of TV ratings and viewership being down from the July PPV.

  • Twitter Uniques: 7/25 was 47,000 vs. 44,000 on 8/22
  • Tweets: 7/25 was 266,000 vs. 228,000 on 8/22

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