Week 4 – Raw vs. SD Live TV Viewership & DVR viewing – Raw widens gap pre-Summerslam

By James Caldwell, PWTorch assistant editor



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Accounting for DVR viewing, Week 4 of the Raw vs. Smackdown battle went heavily in Raw’s favor.

The final episodes before Summerslam swung to an increase in DVR viewership for Raw and decrease for Smackdown.

After Smackdown closed the gap to 400,000 viewers in Week 3, the gap widened to 500,000 in Week 4.

Raw vs. Smackdown Final Viewership Tally – Week 4
August 15 Raw vs. August 16 Smackdown

Individual Hours

– First Hour Raw:

  • 2.879 million live viewers
  • 290,000 DVR viewers added
  • 3.169 million total viewers (#2)

– Second Hour Raw:

  • 3.083 million live viewers
  • 331,000 DVR viewers added
  • 3.414 million total viewers (#1)

– Third Hour Raw:

  • 2.784 million live viewers
  • 336,000 DVR viewers added
  • 3.120 million total viewers (#3)

AVERAGE SHOW:

  • 2.915 million avg. live viewers
  • 319,000 avg. DVR viewers added (+)
  • 3.234 million avg. total viewers (+1.4% vs. LW)

Smackdown Live:

  • 2.471 million live viewers
  • 265,000 DVR viewers added (-)
  • 2.736 million total viewers (-2.0% vs. LW)

***

Smackdown Post-Draft Progression

  • July 26 – 3.036 million total viewers
  • Aug. 2 – 2.956 million total (-2.6%)
  • Aug. 9 – 2.791 million total (-5.6%)
  • Aug. 16 – 2.736 million total (-2.0%)

Margin of Raw Victory

  • Week 1 – 609,000 viewers (Raw 1-0)
  • Week 2 – 705,000 viewers (Raw 2-0)
  • Week 3 – 399,000 viewers (Raw 3-0)
  • Week 4 – 498,333 viewers (Raw 4-0)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/
RESULT
DATETV
RATING
AVG.
VIEWERS
AVG. DVR
ADDED
AVG. TOTAL
AUDIENCE
RAW (1-0)
SD
7/25/16
7/26/16
2.36
1.92
3,338,667
2,743,000
306,000
293,000
3,664,667
3,036,000
RAW +608,667
RAW (2-0)
SD
8/1/16
8/2/16
2.30
1.86
3,314,333
2,681,000
346,667
275,000
3,661,000
2,956,000
RAW +705,000
RAW (3-0)
SD
8/8/16
8/9/16
2.05
1.69
2,911,000
2,455,000
278,667
336,000
3,189,667
2,791,000
RAW +398,667
RAW (4-0)
SD
8/15/16
8/16/16
2.12
1.72
2,915,333
2,471,000
319,000
265,000
3,234,333
2,736,000
RAW +498,333
RAW (5-0)
SD
8/22/16
8/23/16
2.34
1.92
3,315,000
2,714,000
305,333
339,000
3,620,333
3,053,000
RAW +567,333
RAW (6-0)
SD
8/29/16
8/30/16
2.38
1.95
3,413,000
2,835,000
338,667
312,000
3,751,667
3,153,000
RAW +598,667
RAW (7-0)
SD
9/5/16
9/6/16
2.11
1.76
3,069,333
2,454,000
365,333
312,000
3,434,667
2,766,000
RAW +668,667
RAW (8-0)
SD
9/12/16
9/13/16
1.88
1.86
2,690,000
2,658,000
356,333
336,000
3,046,333
2,994,000
RAW +52,333
RAW (9-0)
SD
9/19/16
9/20/16
1.97
1.70
2,684,333
2,292,000
356,000
299,000
3,040,333
2,591,000
RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WEEK
DATE
TV
RTNG
FIRST
HOUR
VIEWERS
SECOND
HOUR
VIEWERS
THIRD
HOUR
VIEWERS
TOTAL
AVG.
VIEWERS
1- 7/252.363,412,000
292,000 DVR
3,704,000
3,350,000
298,000 DVR
3,648,000
3,254,000
328,000 DVR
3,582,000
3,338,667
306,000 DVR
3,664,667
2- 8/12.303,463,000
329,000 DVR
3,792,000 (+)
3,339,000
349,000 DVR
3,748,000 (+)
3,081,000
362,000 DVR
3,443,000 (-)
3,314,333
346,667 DVR
3,661,000
(+0.4%)
3 - 8/82.052,950,000
251,000 DVR
3,201,000 (-)
2,974,000
250,000 DVR
3,224,000 (-)
2,809,000
335,000 DVR
3,144,000 (-)
2,911,000
278,667 DVR
3,198,667
(-12.9%)
4 - 8/152.122,879,000
290,000 DVR
3,169,000 (-)
3,083,000
331,000 DVR
3,414,000 (+)
2,784,000
336,000 DVR
3,120,000 (-)
2,915,333
319,000 DVR
3,234,333
(+1.4%)
5 - 8/22
Post-SSlam
2.343,426,000
267,000 DVR
3,729,000 (+)
3,370,000
293,000
3,663,000 (+)
3,113,000
356,000
3,469,000 (+)
3,315,000
305,333 DVR
3,620,333
(+11.9%)
6 - 8/29
Universal
Title
2.383,392,000
306,000 DVR
3,698,000 (-)
3,438,000
311,000 DVR
3,749,000 (+)
3,409,000
399,000 DVR
3,808,000 (+)
3,413,000
338,667 DVR
3,751,667
(+3.6%)
7 - 9/5
Labor
Day
2.113,350,000
338,000 DVR
3,688,000 (e)
3,066,000
352,000 DVR
3,418,000 (-)
2,792,000
406,000 DVR
3,198,000 (-)
3,069,333
365,333 DVR
3,434,667
(-8.4%)
8 - 9/121.882,833,000
333,000 DVR
3,166,000
2,717,000
370,000 DVR
3,087,000
2,520,000
366,000 DVR
2,886,000
2,690,000
356,333 DVR
3,046,333
(-11.3%)
9 - 9/191.972,734,000
321,000 DVR
3,055,000
2,686,000
351,000
3,037,000
2,633,000
396,000
3,029,000
2,684,333
356,000
3,040,333
(-0.2%; even)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

WEEK
DATE
TV
RATING
LIVE
VIEWERS
DVR
ADDED
TOTAL
AUDIENCE
1 - 7/261.922,743,000293,0003,036,000
2 - 8/21.862,681,000 (-)275,000 (-)2,956,000
(-2.6%)
3 - 8/91.692,455,000 (-)336,000 (+)
(#2 - 2016)
2,791,000
(-5.6%)
4 - 8/161.722,471,000 (+)265,000 (-)2,736,000
(-2.0%)
5 - 8/23
Post-SSlam
1.922,714,000 (+)339,000 (+)3,053,000
(+11.6%)
6 - 8/301.95
(High)
2,835,000 (+)318,000 (-)3,153,000
(+3.3%) Peak
7 - 9/6
L. Day Week
1.762,454,000 (-)312,000 (-)2,766,000
(-12.3%)
8 - 9/13
Post-PPV
1.862,658,000 (+)336,000 (+)2,994,000
(+8.2%)
9 - 9/201.702,292,000 (-)299,000 (-)2,591,000
(-13.5%)

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