WrestleMania 38 tops Super Bowl in social media engagement metrics

BY ZACK HEYDORN, PWTORCH ASSISTANT EDITOR

Full results from the WWE house show in Germany
PHOTO CREDIT: WWE

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WrestleMania 38 outperformed the Super Bowl in social media engagement metrics.

Wrestling Inc. is reporting that WWE set social media records during the event with video views, impressions, and hours watched clocking in at the highest ever for a WWE event. The report indicates that WrestleMania specifically outperformed the Super Bowl in the following areas:

WWE – 2.2 billion impressions vs. Super Bowl – 1.8 billion impressions

WWE – 1.1 billion video views vs. Super Bowl – 618 billion video views

WWE – 13.1 million hours compared vs. Super Bowl – 3.56 million hours

WWE – 87 million engagements vs. Super Bowl – 78 million engagements

WWE set records in the following areas as well:

1.1 billion views across Facebook, Instagram, Snap, TikTok, Twitter – an increase of 47% from WrestleMania 37

785 million minutes or 13 million hours of video consumed on social – an increase of 29% from WrestleMania 37

2.2 billion impressions – an increase of 10% from WrestleMania 37

WrestleMania 38 was a two night event that featured Brock Lesnar vs. Roman Reigns, Bianca Belair vs. Becky Lynch, Charlotte Flair vs. Ronda Rousey, and Steve Austin’s return match against Kevin Owens coming out of the KO Show. The show also featured celebrity involvement from Pat McAfee, Johnny Knoxville, and Logan Paul.

Next year’s WrestleMania event will take place in Los Angeles and will also be a two night affair on April 1 and April 2. Matches have not been announced for the show, but The Rock has been rumored to be a key player in the event opposite Roman Reigns in a match.

WrestleMania 38 was the highest-grossing and most attended WrestleMania event of all time.


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