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Friday night’s (9/12) episode of WWE Smackdown on USA Network – featuring Brock Lesnar, a Drew McIntyre vs. Randy Orton main event, Tiffany Stratton vs. Jade Cargill in a Women’s Title match, and a Sami Zayn U.S. Title Open Challenge – averaged 1.316 million viewers, compared to 1.585 million the prior week and the 1.147 the week before that. The current ten-week rolling average is 1.329 million.
One year ago this week, it drew 1.723 million viewers. The ten-week rolling average a year ago was 2.102 million. This was a mix of the final weeks on Fox broadcast network and the move to USA Network.
Two years ago this week, Smackdown drew 2.570 million viewers. Then ten-week rolling average was 2.206 million.
ARTICLE CONTINUED BELOW…
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In the key 18-49 demo, Smackdown drew a 0.37 rating, compared to 0.51 and 0.28 the prior two weeks. The ten-week rolling average is 0..
One year ago, Smackdown drew a a 0.55 rating with a ten-week rolling average of 0.58.
Two years ago, it drew a 0.70 rating with a ten-week rolling average of 0.60.
TOP TAKEAWAYS…
•Friday’s episode brought Smackdown back to its average after a big drop two weeks earlier and a jump for A.J. Lee’s return and a John Cena segment one week earlier.
•Smackdown this past Friday has around half of the viewership of two years earlier on Fox. WWE has lost a lot of viewers with the switch from Fox to USA. Smackdown has lost even more viewers compared to a year ago, around 150,000.
•Smackdown features a strong line-up with an advertised Brock Lesnar appearance, Sratton defending against Cargill, McIntyre vs. Orton, and a Sami Zayn U.S. Title Open Challenge. WWE didn’t do much during the show to actually build anticipation for the McIntyre-Orton match, relying viewers’ memories mostly to care about the match and stay tuned until the end. They might have paid a price for that.
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Check out our RATINGS HEADQUARTERS PAGE for more ratings reports.
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(You can always reach PWTorch editor Wade Keller at kellerwade@gmail.com. You can also send live event results and news tips to pwtorch@gmail.com. Also, we’re always looking for volunteer contributors to help us round out of coverage of the pro wrestling scene.)
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