John Cena in new “Hefty” ad campaign

July 18, 2016

By James Caldwell, PWTorch assistant editor The Hefty brand is set to unveil three different TV ad spots featuring WWE star John Cena. Cena, who is looking to expand his mainstream recognition, is pitching Hefty […]

“ESPYs” TV audience down from last year

July 14, 2016

The 2016 ESPYs hosted by John Cena fell 29 percent in overnight TV viewership compared to last year’s broadcast on ABC. The three-hour prime time broadcast drew 5.48 million viewers in overnight metrics reported by […]

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