1/21 Smackdown Ratings & DVR Update for Week 2 on USA

By James Caldwell, PWTorch assistant editor


Week 3 of WWE Smackdown on USA Network yo-yo’ed back to a rounded 1.9 rating to nearly match the first week performance. This followed a poor Week 2 rating.

WWE Smackdown Ratings Tracking

January 21 (Week 3): Smackdown scored a 1.87 rating, up 11 percent from a 1.68 rating in Week 2. The progression is:

  • Week 1 – 1.93 rating
  • Week 2 – 1.68 rating
  • Week 3 – 1.87 rating

– Smackdown drew 2.757 million viewers, which was exactly identical to Week 1…

DVR Update: Smackdown added 232,000 viewers to bring the total to 2.989 million total viewers.

This exceeded Week 1, making Week 3 the most-watched Smackdown thus far.

Demographic Ratings

The demographic ratings were interesting with a big rebound among general adult viewers, but a decline in younger viewers. The following is a three-week pattern…

  • Adults 18-49: 0.85 rating, sharp decline to 0.70, and rebound to 0.82.
  • Males 18-34: 0.96 rating, sharp decline to 0.80, and another decline to 0.74
  • Males 18-49: 1.01 rating, sharp decline to 0.87, and slight rebound to 0.92.

DVR Update: The big gainers in delayed viewing were adults 25-54 and males 18-49. There is some overlap there, but those two audiences helped boost total viewership to make it the most-watched Smackdown thus far on USA.

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