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The “Daniel Bryan Retirement” edition of Raw produced a huge surge in social media activity on Monday night.
WWE Raw Social Media Tracking
February 8: Monday’s Raw jumped 65-135 percent in Nielsen’s Twitter TV Ratings metrics compared to last week’s Raw. The show also nearly-doubled the post-Royal Rumble episode two weeks ago.
– Raw drew a unique Twitter audience of 2.926 million, up 65 percent from last week.
It was the biggest audience since the post-Summerslam Raw in August 2015 drew 2.958 million.
– Raw’s total impressions were 21.342 million, up 134 percent from last week. It was the most impressions since the post-WrestleMania 31 Raw in March 2015.
– The number of unique authors tweeting about Raw was 83,000, up 130 percent from last week. Total tweets were 343,000, up 129 percent from last week.
– Despite the huge social media audience, Raw was unable to reach #1 among series & specials for the first time this year.
ABC’s “The Bachelor” drew huge social media activity to top Raw by a healthy margin. Raw would have ranked #1 if compared to one-off sports programming on Monday night.
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