SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
Monday’s WWE Raw continued a five-week TV Ratings decline since Fast Lane in February.
WWE Raw TV Ratings Tracking
March 21: Raw scored a 2.44 rating, down three percent from a 2.51 rating last week.
The overall TV rating has steadily dropped each week since the Raw after Fast Lane…
- Feb. 22: 2.73 rating (post-Fast Lane/Shane return)
- Feb. 29: 2.63 rating
- Mar. 7: 2.59 rating
- Mar. 14: 2.51 rating
- Mar. 21: 2.44 rating
Overall for the year, Raw is averaging a 2.55 rating through 12 weeks, down 12 percent from a 12-week ratings average of 2.91 to start 2015.
– Monday’s three hours averaged 3.399 million viewers, down two percent (about 60,000 viewers) from last week’s show. Hourly Break Down:
- First Hour: 3.466 million viewers (nearly the same as last week
- Second Hour: 3.416 million viewers (up slightly from last week)
- Third Hour: 3.317 million viewers (down 200,000 viewers from last week)
The big difference between this week and last week was a decline in third hour viewership. Last week’s third hour included Triple H vs. Dolph Ziggler and Vince-Shane-Undertaker in the final segment. This week’s third hour was centered on Vince McMahon making a WM32 announcement and a cold Dean Ambrose vs. Braun Strowman match.
– DEMOGRAPHICS: The key demographics are perhaps the most concerning of all two weeks before WrestleMania.
Raw fell off the board in males 18-34. M18-34 declined two-tenths of a rating to easily the lowest TV rating of the year.
Raw also lost one-tenth of a rating in adults 18-49 to the lowest a18-49 rating of the year.
Males 18-49 fell one-tenth, as well, and tied for the lowest m18-49 rating of the year.
Must be because of social media.
The Vince-Dunn Effect. Where you are so convinced of the genius of your vision that you ignore both customers and critics to follow it through regardless of the effect on your business.