WWE & Texas Lottery announce WM32 deal

By James Caldwell, PWTorch assistant editor



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WWE and the Texas Lottery today announced Monday a partnership surrounding WrestleMania 32 next year in Dallas, Texas.

The promotion begins next month on Monday, November 16. Scratch-off prizes are worth “more than $10 million” total, with a top individual prize of $25,000, plus other prizes that include a trip to WrestleMania, VIP packages for the Performance Center in Florida, and replica title belts.

The scratch-off tickets will feature John Cena, The Undertaker, Brock Lesnar, Seth Rollins, Roman Reigns, the Bella Twins, and Paige.

The Texas Lottery is a major part of Texas pop culture, with memorable ad campaigns, as well as contributions to education.

“We are proud to partner with the Texas Lottery, a long-standing and valuable Cowboys partner, and help generate substantial funds for educational programs in Texas,” said Stephanie McMahon in a press release. “This new partnership will not only provide fans with a chance to instantly win cash prizes, but an opportunity to win exclusive once-in-a-lifetime WWE experiences.”

Also as part of the agreement, the Texas Lottery will be a “promotional partner” for WM32, including WrestleMania Axxess.

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