WWE and 2K Sports announce “multi-year extension”

By James Caldwell, PWTorch assistant editor


WWE and 2K Sports announced Thursday a contract extension to continue producing WWE video games.

The “multi-year exclusive agreement” will extend their working relationship, which grants 2K Sports “the worldwide rights to develop and publish WWE video game properties across all major platforms and distribution channels.”

The new agreement comes at a time when mobile and online gaming is rising to go along with traditional video games. As a result, 2K said in the press release that they will continue to “invest in WWE Supercard,” the mobile game that has been downloaded “more than 9 million times since its initial release.”

2kWWElogosWWE’s franchise video games from the “WWE 2K” line have been a key revenue driver for parent company Take Two Interactive since taking over WWE’s master video game license in 2013.

“2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises,” said 2K’s COO David Ismailer. “We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”

“2K’s leadership in authenticity, quality, and overall brand dedication has been a perfect complement for WWE,” said WWE’s consume products EVP Casey Collins. “Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms.”

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