SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
Monday’s WWE Raw episode leading into Fast Lane took a natural decline following the big Daniel Bryan Retirement show last week. The result was landing just below the 2016 average.
WWE Raw TV Ratings Tracking
February 15: Raw scored a 2.48 rating, down six percent from a 2.65 rating for D-Bryan Raw last week.
This landed slightly below the 2016 average of a 2.53 rating.
– Raw’s three hours averaged 3.477 million viewers, down seven percent (250,000 viewers) from 3.726 million viewers last week.
Following the typical Raw viewership pattern, the third hour of Raw dragged down the overall audience.
- First Hour: 3.661 million viewers
- Second Hour: 3.537 million viewers
- Third Hour: 3.233 million viewers, a decline of nine percent from the second hour.
– DEMOGRAPHICS: The demos fell double-digit percentages compared to last week. For comparison purposes, the key demos were slightly above/below the January 11 Raw against the college football title game.
Although Raw was hurt the most among typical adult male viewers, it appears the Grammys going head-to-head with Raw took away general viewers…
- Adults 18-49 was down 11 percent vs. last week
- Males 18-34 was down 16 percent vs. last week
- Males 18-49 was down 12 percent vs. last week
The decline in the individual demos was more pronounced than the overall TV rating and viewership being down 6-7 percent.