KELLER & POWELL FLAGSHIP (12/5)
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Monday’s WWE Raw see-sawed back to the mid-2.0 TV ratings after drawing a relatively big audience last week following Money in the Bank.
WWE Raw TV Ratings Tracking
June 27: Monday’s Raw scored a 2.21 TV rating, down 10 percent from a 2.44 rating last week.
Looking inside the rating, the demographics fell by double-digit percentages after spiking last week.
Most concerning is males 18-34 falling 19 percent from last week to return to the pre-MITB levels when Raw was stuck in the doldrums.
– Raw’s three hours averaged 3.093 million viewers, down 11 percent from last week.
All three hours were stuck at about the same level down 400,000 viewers from last week’s individual hours.
- First Hour: 3.096 million viewers
- Second Hour: 3.173 million viewers
- Third Hour: 3.011 million viewers (-5.1% from 2H)
It marks 15 consecutive weeks that the third hour has declined from the second hour, although it was not nearly as bad as pre-MITB declines.
Caldwell’s Analysis: There’s a few different ways of looking at the big drop in viewership for the second episode after MITB. (1) WWE has signaled to the audience that Dean Ambrose is a temporary champion until Roman Reigns returns from suspension, hurting some of the hope the audience had for a major shift on top. (2) It doesn’t seem like anything significant will happen between now and Battleground since the main event is set. (3) It’s summer time and Raw feels skippable or in a holding pattern until the Draft and brand split. (4) Raw is just too long.