KELLER & POWELL FLAGSHIP (12/5)
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By James Caldwell, PWTorch assistant editor
The first Raw of a new era increased to the highest rating since last month’s post-PPV episode.
WWE Raw TV Ratings Tracking
July 25: Monday’s Raw to kick off a new era scored a 2.36 TV rating, up from a 2.22 pre-Draft rating last week.
This was also a post-PPV Raw following the Battleground PPV. Last month’s post-MITB Raw scored a 2.44 rating for the first night of Dean Ambrose as WWE champion.
The post-MITB and post-Battleground shows have scored the highest TV ratings since April.
– Raw’s three hours averaged 3.338 million viewers, up six percent (about 200,000 viewers) from last week’s Raw.
However, the third hour viewership decline continued again this week, marking 19 consecutive weeks where the audience has fallen from the second to third hour…
- First Hour: 3.412 million viewers (+200,000 vs. last week)
- Second Hour: 3.350 million viewers (+100,000 vs. last week)
- Third Hour: 3.254 million viewers (down 2.9 percent from 2H) (+300,000 vs. last week)
– DEMOGRAPHICS: Raw upticked one-tenth of a rating across the board.
Adults 18-49, males 18-34, and males 18-49 all increased to the highest points since the post-MITB Raw on June 20.
In the hourly break down, there was not a big drop-off among adult males 18-49 in the third hour. Adult women and teenagers were also solid throughout the show.
It boils down to Raw lost viewers outside of the 18-49 demo window in the third hour.
Caldwell’s Analysis: With this being the new water level, a solid start for Raw in the new era. It’s going to take a very consistent, week-to-week, disciplined approach to build back to a 3.0 rating. It’s just not going to happen overnight after damage done from the previous four years of Three-Hour Raws.