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The second Raw TV after a PPV is almost guaranteed to decline in social media activity from the post-PPV episode. However, this time around, WWE had a fatal four-way match to determine a new Universal champion, which produced a 16 percent increase in social media activity.
WWE Raw Social Media Tracking
August 29: WWE Raw ranked #1 on all of TV in Nielsen’s Social Content Ratings with increases in key metrics…
– Twitter: Raw drew 50,000 uniques, up from 44k last week. Raw’s total tweets were 262,000, up from 228k last week.
It was the most uniques since the brand split and the second-most total tweets since the brand split.
– Facebook: Raw drew 223,000 uniques, up from 193k last week. Raw’s total posts were 394,000, up from 339k last week.
– TOTAL: Raw totaled 273,000 uniques and 655,000 interactions, up 15.5 percent from 567k last week post-Summerslam.
The total number of interactions (655k) nearly doubled the total from August 8 when Nielsen first released Twitter & Facebook social media posts.