KELLER & POWELL FLAGSHIP (12/5)
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WWE has added several new producers to the main roster. Shane Helms, Jeff Jarrett, and Sonjay Dutt all started their new roles behind the scenes last night at Raw. Additionally, PWTorch has also learned that Shawn Daivari also started as a producer as well. Abyss is expected to start as a producer in the near future. He was not backstage at Raw last night according to sources. All of these hires had previously worked for Impact Wrestling in past. Mike Johnson of PWInsider was the first to report on Jarrett, Dutt, Helms, and Abyss being hired as producers.
According to PWTorch sources, the new hires behind the scenes were spearheaded by WWE COO Triple H with an eye on the future as WWE is looking to grow in the coming years both domestically and internationally. PWTorch reached out to multiple sources and asked if the new hires were made to keep the competition from hiring them, as WWE is now competing with AEW and ROH for talent. Sources indicated that the hires were made with both short and long-term goals in mind.
In the short-term with the days being split when Smackdown moves to Fox later in the year, the belief is that two different sets of producers will be needed for both Raw and Smackdown, although nothing is official in that regard yet. One source noted that it takes a long time to learn how to be a producer for WWE, which is why Helms, Jarrett, Dutt, and Daivari were brought in now. There’s a big learning curve, so bringing them in now along with Abyss in the near future gives them plenty of time to learn their roles behind the scenes. One source familiar with Triple H’s line of thinking said WWE wouldn’t just hire producers just to keep them away from other companies.
The long-term goal for the company is to grow and Triple H has his eye on the future given that if the company wants to get bigger, it needs more pieces in place. WWE is expanding globally at a rapid rate. NXT: UK has already been established and it won’t be a surprise if the company adds more NXT brands in other countries as they attempt to expand their global reach by having country specific brands in other markets.
Another point brought up by PWTorch sources is that Triple H is working with talent that doesn’t want to work into their 40s and, instead of wrestling, they want to transition into behind the scenes roles. This is a case of Triple H’s desire to be ahead of the curve when having the next wave of producers ready meeting with the goals in some cases of former in-ring talent that want to make money working behind the scenes and enjoy life.
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