Raw Rating for Draft Edition hits an eight week-high but a concerning drop-off in the young male audience, barely beating AEW, more key metrics, perspective

By Wade Keller, PWTorch editor



AEW DYNAMITE POST-SHOW (10/30)
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Last night’s episode of WWE Monday Night Raw on USA Network, a special WWE Draft edition, drew a 1.72 rating, above the year-ago rating of 1.70. The draft theme helped it rise above last week’s 1.65 rating for the “season premiere” episode the day after the Hell in a Cell PPV.

The ten-week rolling average heading into this week was 1.74, nearly the same as this week’s rating. Two years ago, Raw drew a 1.93 rating. Three years ago, Raw drew a 2.17 rating.

The drop-off in viewership from the first to the third hour – 524,000 – was the highest since Apr. 22. It’s only the fourth time this year there has been a drop-off of more than 500,000 viewers from the first to the third hour. Hourly viewership was: 2.521 million, 2.318 million, and 1.997 million. This week’s episode went up against a competitive NFL game between two rivals on ESPN, which may have pulled more viewers than usual away from Raw, which didn’t have an announced main event and instead built toward Seth Rollins searching out Bray Wyatt backstage.

In the key 18-49 demographic that is most closely tracked by networks and advertisers, Raw finished in positions 5, 6, and 8 with ratings of 0.8, 0.8, and 0.6. The NFL game drew a 4.5 rating in that demographic. The NFL pre-show and post-show finished in the next two spots followed by the Major League Baseball playoff game on TBS. TLC’s “90 Day Fiance” landed ahead of Raw’s third hour in position no. 7 with a 0.8 rating.

The male 18-34 demographic jumped out as being at a five-week low despite the total audience rating being at an eight-week high. Raw drew a 0.59 in 18-34 male demo, barely beating AEW’s rating for Dynamite on TNT in that demo last week which was 0.48 and well below the AEW Dynamite premiere demo rating of 0.73. One year ago, Raw drew a 0.73 rating in that demo.


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