1/28 Smackdown TV Ratings & DVR Update for post-Rumble show

By James Caldwell, PWTorch assistant editor


SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

The post-Royal Rumble edition of WWE Smackdown was virtually identical to the pre-Rumble episode last Thursday, now with DVR update…

WWE Smackdown TV Ratings Tracking

January 28: Post-Rumble Smackdown scored a 1.87 rating on USA Network, the same as pre-Rumble Smackdown.

Smackdown drew 2.720 million viewers, down slightly from 2.757 million viewers last week.

DVR UPDATE: Smackdown added 250,000 DVR viewers to bring the total to 2.970 million, still down slightly from 2.989 million live+DVR viewers last week.

This week’s Smackdown was the #2 most-watched through four weeks on USA Network, just edging out the total audience for the USA premiere on January 7.

– Demographics: Smackdown drew its highest rating through four weeks in adults 18-49. The show drew a 0.87 live a18-49 rating, which increased to a season-high 0.98 with DVR’ing.

Also, males 18-49 increased from a 0.97 to a 1.12 rating with DVR, which tied with the season premiere for highest through four weeks.

Overall, the key demos were more encouraging than the overall rating and total viewership.

***

– Through the first four weeks of 2016, Smackdown averaged a 1.84 rating and 2.641 million viewers.

Last year, Smackdown averaged a 1.93 rating and 2.720 million viewers on Syfy through the first four episodes on Thursday nights after shifting from Fridays.

– Perhaps most interesting is that Smackdown surged in social media activity on Thursday night post-Rumble, which did not translate to an increase in TV viewership. According to Nielsen’s Twitter TV Ratings:

  • Smackdown’s unique audience was up 53 percent from pre-Rumble Smackdown
  • Total impressions were up 25 percent from last week
  • Unique authors increased by 4,000 (30 percent)
  • Total tweets were up 21 percent

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