SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
If the success of a modern-era WWE PPV is partly determined by whether it generates social media buzz the next night on Raw, then Payback did not do its job.
WWE Raw Social Media Tracking
May 2: Monday’s Raw following Payback fell in Nielsen’s Twitter TV Ratings compared to the PPV lead-in last week.
Raw generated Twitter volume of 143,000, down six percent from 152k last week.
The total number of people tweeting about Raw was 30,000, down from 35k last week.
Comparatively, Raw was well below the First Quarter average of 195,000 tweets and 44,000 uniques.
The bright spot was Raw retained the #1 spot among series & specials on Monday night. If compared to one-off sports programming, though, Raw would have ranked #3 behind both NBA Playoffs games.