Breaking – UFC sold for $4 billion

UFC logo (c) Zuffa

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The day after the landmark UFC 200 PPV, a deal is in place for UFC to be sold to an investment group for about $4 billion, UFC officials confirmed Sunday.

UFC president Dana White will retain his position of UFC president, while Lorenzo Fertitta will be leaving his role as chairman of the company.

The company will now be owned by talent agency WME, sports corporation IMG, and private equity firm MSD as part of the transaction.

Official details will be released on Monday accompanying an exclusive Las Vegas TV interview.

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