KELLER & POWELL FLAGSHIP (12/5)
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TNA Impact TV & DVR Viewership
Second Quarter 2016
TNA Impact had an interesting second quarter losing their Tuesday night replay timeslot on Pop TV, temporarily shifting to a Saturday morning replay, losing the Saturday replay, and dealing with Technical Malfunction Night after Slammiversary.
The result was an increase in viewership for the first-run timeslot at 9:00 p.m. EST on Pop, but a decline in total viewership because they lost the replay.
– The live airings on Tuesday nights averaged 298,462 viewers, up from 283,615 in Q1.
– The replay airings were all over the place in the quarter, drawing some viewers on Tuesday, Saturday, and even Wednesday for the Technical Malfunction airing.
In the first quarter, the replay added an average of 90,308 viewers per episode, which TNA lost a big chunk of in the second quarter.
– DVR viewership was up slightly from the first quarter with an average of 46,333 delayed viewers per episode to 42,462 in Q1.
– TOTAL VIEWERSHIP was 377,231 (live + replay + DVR) per episode in the second quarter, down 9.4 percent from an average of 416,385 in Q1.
TNA’s slow start on Pop in the First Quarter impacted the Second Quarter since they lost a chunk of replay viewers on Tuesday nights when Impact moved to one timeslot.
– Impact’s median age viewer was 53.5 years-old in the second quarter, older than 52.5 in Q1.
– Impact split 60 percent males 18-49 and 40 percent females 18-49, getting closer to Pop’s typical split. In the first quarter, it was 67 percent m18-49 and 33 percent f18-49.
– In the first-runt timeslot, Impact averaged 117,333 adult 18-49 viewers per episode vs. 113,923 in Q1 when the show was split into two airings.