TV VIEWERSHIP – TNA Impact Second Quarter 2016 – Live & Replay & DVR viewing totals & averages


TNA Impact TV & DVR Viewership
Second Quarter 2016

TNA Impact had an interesting second quarter losing their Tuesday night replay timeslot on Pop TV, temporarily shifting to a Saturday morning replay, losing the Saturday replay, and dealing with Technical Malfunction Night after Slammiversary.

The result was an increase in viewership for the first-run timeslot at 9:00 p.m. EST on Pop, but a decline in total viewership because they lost the replay.

VIEWERSHIP

– The live airings on Tuesday nights averaged 298,462 viewers, up from 283,615 in Q1.

– The replay airings were all over the place in the quarter, drawing some viewers on Tuesday, Saturday, and even Wednesday for the Technical Malfunction airing.

In the first quarter, the replay added an average of 90,308 viewers per episode, which TNA lost a big chunk of in the second quarter.

– DVR viewership was up slightly from the first quarter with an average of 46,333 delayed viewers per episode to 42,462 in Q1.

– TOTAL VIEWERSHIP was 377,231 (live + replay + DVR) per episode in the second quarter, down 9.4 percent from an average of 416,385 in Q1.

TNA’s slow start on Pop in the First Quarter impacted the Second Quarter since they lost a chunk of replay viewers on Tuesday nights when Impact moved to one timeslot.

DEMOGRAPHICS

– Impact’s median age viewer was 53.5 years-old in the second quarter, older than 52.5 in Q1.

– Impact split 60 percent males 18-49 and 40 percent females 18-49, getting closer to Pop’s typical split. In the first quarter, it was 67 percent m18-49 and 33 percent f18-49.

– In the first-runt timeslot, Impact averaged 117,333 adult 18-49 viewers per episode vs. 113,923 in Q1 when the show was split into two airings.

TNAImpact600 2016 TNA IMPACT VIEWERSHIP TOTALS
Pop TV
Wk Date Note Live DVR Replay TOTAL VIEWERS % Chg
1 1/5/16 Pop TV Premiere 255,000 13,000 90,000 358,000
2 1/12/16 288,000 25,000 77,000 390,000 +8.9%
3 1/19/16 Hardy-ECIII 321,000 36,000 122,000 479,000 +22.8%
4 1/26/16 Season High 339,000 62,000 103,000 504,000 +5.2%
5 2/2/16 295,000 35,000 112,000 442,000 -12.3%
6 2/9/16  UK Wk 1 276,000 39,000 112,000 427,000 -3.4%
7 2/16/16 273,000 37,000 87,000 397,000 -7.0%
8 2/23/16 Lockdown 210,000 82,000 87,000 379,000 -4.5%
9 3/1/16 258,000 46,000 68,000 372,000 -1.8%
10 3/8/16 Angle
Exit
222,000 28,000 58,000 308,000 -17.2%
11 3/15/16 Live Orlando 307,000 51,000 123,000 481,000 +56.2%
12 3/22/16 331,000 50,000 59,000 440,000 -8.5%
13 3/29/16 312,000 48,000 76,000 436,000 -0.9%
FIRST QUARTER AVERAGE 283,615 42,462 90,308 416,385
Wk Date Note Live DVR Tues/
Sat
Replay
TOTAL VIEWERS % Chg
14 4/5/16 Last Ep.
w/replay
272,000 46,000 66,000
(last Ts)
384,000 -11.9%
15 4/12/16 286,000 68,000 80,000
(Sat)
434,000 n/a
16 4/19/16 312,000 36,000 48,000
(Sat)
396,000 -8.8%
17 4/26/16 332,000 35,000 52,000
(Sat)
419,000 +5.8%
18 5/3/16 303,000 35,000 53,000
(Sat)
391,000 -6.7%
19 5/10/16 280,000 39,000 n/a 319,000 n/a
20 5/17/16 TNA Title
Match
311,000 49,000 n/a 360,000 +12.9%
21 5/24/16 May Mayhem 359,000 57,000 n/a 416,000
(most of Q2)
+15.6%
22 5/31/16 346,000 52,000 n/a 398,000 -4.3%
23 6/7/16 Pre-PPV 326,000 54,000 n/a 380,000 -4.5%
24 6/14/16 Post-PPV
Malfunct.
127,000 n/a 169,000
82,000
378,000 n/a
25 6/21/16 304,000 61,000 n/a 365,000 n/a
26 6/28/16 322,000 24,000 n/a 346,000 -5.2%
SECOND QUARTER AVERAGE 298,462 46,333 varied 377,231 -9.4%

 

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