Report – USA Network acquires The Rock’s latest TV project

The Rock (artist Travis Beaven © PWTorch)


By James Caldwell, PWTorch assistant editor

WWE part-time star “The Rock” Dwayne Johnson has linked up with USA Network for a new drama titled “Muscle Beach,” reports

USA ordered the “scripted drama series” that will be set in 1980s Venice Beach, California highlighting the bodybuilding craze of the era. Rock added via Twitter that it will be an hour-long show.

A target premiere date has not been released yet. USA will likely be cross-promoting with WWE Raw and Smackdown.

Rock’s Seven Bucks Productions team is partnering with Flynn Picture Co. to produce the TV show. It’s the same team that just wrapped the “Baywatch” movie and will be working together on Rock’s “Rampage” arcade-themed movie in 2017.

The description of USA’s Muscle Beach reads: “A colorful tribe of lost souls struggles to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.  As the series explores the body-obsessed fitness movement that took the nation by storm during the supersized Reagan ’80s, the excess of the era, and the many temptations of Los Angeles will expose the dark side of chasing dreams.”

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