7/28 TNA Impact Viewership with DVR update



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TNA Impact Viewership Tracking

July 28: TNA Impact drew 350,000 first-run viewers, down from 362k first-run viewers last week.

Last week’s Thursday night premiere also added 48,000 replay viewers, but no replay audience was reported this week.

The Thursday night audience of 350,000 viewers is in-between what the show drew on Tuesday nights earlier this year.

DVR UPDATE: TNA Impact added 47,000 DVR viewers to make up for the lack of a replay audience.

Impact’s live + DVR audience was 397,000, matching last week’s audience of 396,000. However, last week’s show added 48,000 replay viewers.

WeekDateThurs
Viewers
DVR
Viewers
TOTAL
VIEWERS
17/21/16
Thurs. Shift
362,000
48,000 replay
34,000444,000
27/28/16350,00047,000397,000
38/4/16317,00054,000371,000
(-6.5%)
48/11/16315,00067,000382,000
(+3.0%)
58/18/16355,00047,000402,000
(+5.2%)
68/25/16373,00044,000417,000
(+3.7%)
79/1/16351,000n/a351,000
89/8/16337,00057,000394,000
99/15/16366,00053,000419,000
(+6.3%)
109/22/16377,00045,000422,000
(+0.7%)

– DEMOGRAPHICS: Impact drew a median age viewer of 52.1 years-old, younger than last week’s audience of 53.7.

As a result, Impact drew more adult 18-49 viewers than last week’s first-run airing.

Within the a18-49 audience, Impact drew more male 18-49 viewers than last week; females 18-49 was nearly identical.

Through two weeks, Pop has aired a block of soap opera programming before Impact on Thursday nights, leading to a bump in female viewers compared to Tuesday nights.

This week’s split was 56 percent m18-49 and 44 percent f18-49, compared to 50/50 last week.

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