1/5 Impact on Pop – Quarter-Hour Viewers

TNA Impact began its Pop TV run with a modest 255,000 first-run viewers on Tuesday, January 5.

One of the key demographics, males 18-49, averaged 58,000 viewers over the course of two hours.

The peak minute of the show was 102,000 m18-49 viewers at 10:36 p.m. for the revelation of Mike Bennett & Maria Kanellis as “The Miracle.”

The show did not reach 100k again after that brief pop in interest. But, the most-watched segment was the TNA Title tournament final at the end of the show.

The finale between ECIII and Matt Hardy peaked with 88,000 m18-49 viewers at 10:51 p.m. EST. Impact lost some viewers before finishing with an over-run peak of 83,000 m18-49 viewers at 11:03 p.m.

Overall, the first six quarter-hours were virtually unchanged in the m18-49 demo. Impact then got a boost in Q7 for The Miracle, Q8 for the start of ECIII-Hardy, and the over-run to bring up the key demo’s average.

Impact Minute by Minute Flow

Q1 – 54,000 average m18-49 viewers per minute

The first hour peaked with 80,000 m18-49 viewers at 9:07 p.m. in the middle of the opening talking segment.

Q2 – 54,000 average m18-49 viewers per minute

Q3 – 49,000 average m18-49 viewers per minute

Q4 – 51,000 average m18-49 viewers per minute

FIRST HOUR – 52,000 avg. m18-49 viewers per minute

Q5 – 57,000 average m18-49 viewers per minute

Q6 – 53,000 average m18-49 viewers per minute

Q7 – 69,000 average m18-49 viewers per minute

This included 102,000 m18-49 viewers for The Miracle reveal at 10:36 p.m. The rest of the quarter-hour was soft.

Q8 – 70,000 average m18-49 viewers per minute

SECOND HOUR – 62,250 avg. m18-49 viewers per minute

Over-Run – 80,000 average m18-49 viewers per minute. Break Down:

• 11:00 p.m. – 80,000 m18-49 viewers
• 11:01 p.m. – 81,000 m18-49 viewers
• 11:02 p.m. – 81,000 m18-49 viewers
• 11:03 p.m. – 83,000 m18-49 viewers
• 11:04 p.m. – 77,000 m18-49 viewers at sign-off

OVERALL SHOW – 58,000 average m18-49 viewers per minute over the course of 125 minutes.