KELLER & POWELL FLAGSHIP (12/5)
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WWE Raw fell below a 2.o TV rating by a significant margin for the “Fourth of July” edition of WWE Raw, establishing an historical low-point for Raw.
WWE Raw TV Ratings Tracking
July 4: WWE Raw scored a 1.87 TV rating, down 15.4 percent from last week’s 2.21 rating.
After 1,200+ episodes, this week’s Raw ranks in the Bottom 3 lowest ratings in the history of the show, just above a few episodes in the mid-1990s that scored at 1.8.
– Raw’s three hours averaged 2.658 million viewers, down 14.1 percent (about 450,000 viewers) from last week.
All three hours hovered around the same figure throughout the show.
- First Hour: 2.663 million viewers (down 433,000 from last week)
- Second Hour: 2.668 million viewers (down 505,000 from last week)
- Third Hour: 2.643 million viewers (down 368,000 from last week)
To add insult to injury, the third hour declined – even by one percent – for the 16th consecutive week.
– DEMOGRAPHICS: Two out of three key demos fell below the June 13 episode’s historical low point (the episode that scored a 2.03 TV rating).
Only males 18-34 showed signs of life this week, topping the June 13 airing. Meanwhile, adults 18-49 was down two-tenths of a rating and males 18-49 was down nearly three-tenths (19 percent).
– Historically, the Fourth of July has not been kind to Raw.
On July 4, 2011, Raw’s TV rating fell 24 percent and the viewing audience fell 25 percent from the previous week’s show. The audience was also hurt by Raw being a rare taped show when WWE taped both the June 27, 2011 and July 4 Raw episodes on the same night.