SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
By James Caldwell, PWTorch assistant editor
It was the start of a new era for Smackdown following last week’s Live Smackdown/Draft Special that gave way to the first official week of Smackdown having its own audience…
WWE Smackdown TV Ratings Tracking
July 26: The first official Smackdown Live scored a 1.92 TV rating.
Smackdown drew 2.743 million viewers.
Last week’s Live Smackdown/Draft special scored a 2.20 rating and drew 3.170 million viewers. So, this week’s episode was off the pace by about 13 percent from last week’s TV special.
The rating & viewership compares to the premiere episode of Smackdown on USA Network back on January 7.
The switch from Syfy to USA scored a 1.93 rating and drew 2.757 million viewers, nearly identical to this week’s Week 1 brand split.
– DEMOGRAPHICS: Smackdown fell 23-31 percent from last week’s Live Smackdown/Draft special, much greater than the TV Rating and viewership.
But, the adults 18-49, males 18-34, and males 18-49 ratings were the second-highest of the year behind last week’s special.
The demos were also better than the Jan. 7 USA premiere episode.
Caldwell’s Analysis: If Week 1 could have grabbed a 2.0, USA and WWE would have been really pleased. Slightly below 2.0 to set the baseline for this new era is a fine start, but not in the ballpark of Raw, which opened with a 2.36 rating. Overall, Smackdown seemed to be missing a spark that Raw had on Monday.
Brand Split Wars – Week 1
- July 25 Raw: 2.36 rating / 3.338 million viewers
- July 26 SD: 1.92 rating / 2.743 million viewers