KELLER & POWELL FLAGSHIP (12/5)
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WWE Raw fell hard to one of the lowest TV ratings in the 23-year history of the show Monday night against the NBA Finals.
WWE Raw TV Ratings Tracking
June 13: WWE Raw drew a 2.03 TV rating, down 11 percent from last week’s 2.28 rating.
It was easily the lowest-rated show of the year. Historically, it was in the territory of an all-time low for Raw. (Research Report on 19-year low.)
Raw was especially hit hard in the key demographics.
- Adults 18-49 fell 14% from last week, falling below a 1.0 household rating
- Males 18-34 fell 15% from last week, also falling below a 1.0 household rating
- Males 18-49 fell 21% from last week. The show scored a 1.17 m18-49 rating compared to 1.48 last week.
– Raw’s three hours averaged fewer than 3.0 million viewers for the first time since November of last year.
The November 23, 2015 episode averaged 2.964 million viewers. This week’s Raw averaged 2.970 million viewers to avoid being in the all-time-low category.
Raw’s average of 2.970 million viewers was down 9 percent from last week’s audience. The show started sluggish in the first two hours, then fell hard in the third hour.
- First Hour: 3.043 million viewers (year-low)
- Second Hour: 3.109 million viewers (year-low)
- Third Hour: 2.758 million viewers (year-low / 11.3% decline from 2H)
– The NBA Finals drew 20 million viewers on ABC. The episode of NBC’s “American Ninja Warrior” with Zach Gowen drew 7 million viewers.
Caldwell’s Analysis: Pick a concern. Yes, it was a pre-PPV episode against the NBA Finals, but the product is not hot right now. The only feud consistently drawing interest right now is John Cena vs. A.J. Styles.