UFC promotes WWE Summerslam & “WWE 2K17” video game at UFC 200

By James Caldwell, PWTorch assistant editor


Brock Lesnar Summerslam 2016 announcement - July 7, 2016 Smackdown (c) WWE.com

As promised by UFC president Dana White, UFC ran a handful of WWE promotional elements during the landmark UFC 200 PPV Saturday night from Las Vegas.

Included was a big video package for Brock Lesnar vs. Randy Orton at WWE’s Summerslam PPV on Sunday, August 21.

UFC aired the Lesnar-Orton hype video prior to Lesnar’s UFC return fight in the semi-main event of UFC 200.

UFC also aired a video package on Lesnar headlining the “WWE 2K17” video game due out in October that was introduced by UFC legend Chuck Liddell and narrated by Paul Heyman.

Earlier in the PPV, UFC noted that WWE’s next franchise video game was a presenting sponsor of UFC 200.

It was all part of a somewhat surreal cross-promotional exchange between WWE and UFC surrounding Lesnar returning to UFC fighting while under contract to WWE.

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