SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
By James Caldwell, PWTorch assistant editor
Following the lead of Monday’s Raw, Tuesday’s Smackdown tumbled 33-39 percent in Nielsen’s Twitter TV Ratings.
WWE Smackdown Social Media Tracking
August 2: WWE Smackdown ranked #2 in social media activity among series & specials, trailing “Pretty Little Liars.”
Smackdown also would have ranked #2 in the sports category behind Cardinals-Reds MLB baseball.
Smackdown drew 89,000 tweets, down 33 percent from Week 1 of the “new era” last Tuesday.
The number of unique authors was 20,000, down 39 percent from 33k last week.
– Nielsen introduced a new way of reporting social media activity – the “Social Content Ratings,” which now include Facebook activity during a show.
Facebook produced 113,000 “interactions” and 72,000 unique people writing about Smackdown, indicating there is more of a Facebook than Twitter audience.
Adding together Twitter and Facebook, Nielsen reported a total social media audience of 202,000 interactions and 93,000 uniques.
– Going forward, we will report the total “Social Content Ratings” for both Raw and Smackdown.
WWE Raw vs. Smackdown Live - Social Media Battle
| WEEK | DATE | UNIQUES | TWEETS | TPP | NIGHT RANK | WEEK RANK |
|---|---|---|---|---|---|---|
| RAW (1-0) SD | 7/25/16 7/26/16 | 47,000 33,000 | 266,000 133,000 | 5.7 4.0 | 3 2 | 7 9 |
| RAW (2-0) SD | 8/1/16 8/2/16 | 34,000 20,000 | 170,000 89,000 | 5.0 4.5 | 2 2 | 3 10 |
| RAW (3-0) SD | 8/8/16 8/9/16 | 28,000 15,000 | 151,000 61,000 | 5.4 4.1 | 1 N/R | 3 8 |
| RAW (4-0) SD | 8/15/16 8/16/16 | 30,000 18,000 | 153,000 78,000 | 5.1 4.3 | 1 2 | 2 9 |
| RAW (5-0) SD | 8/22/16 8/23/16 | 44,000 24,000 | 228,000 95,000 | 5.2 4.0 | 1 2 |
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