WWE EARNINGS – PPV Business phased out in WWE’s reporting, chart for Q4 PPVs

By James Caldwell, PWTorch assistant editor

TLC 2015
WWE's 2015 TLC PPV logo

SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

WWE did not report individual PPV buys for their Fourth Quarter 2015 events in their quarterly financial report released Thursday.

WWE simply noted that PPV business was $3.6 million in the quarter off 274,000 total buys, which translates to $13.13 per buy going to WWE.

Q4PPVTrendSimultaneous to the earnings release, WWE released their monthly business figures, which show a steep decline in PPV buys to where TLC in December was virtually non-existent, but actually slight more than 2014 TLC.

Overall, the changing viewing habits to WWE Network and increased international availability is starting to take effect.

– For the full-year 2015, WWE noted that WWE Network Revenue (which includes individual PPV Revenue) was $159.4 million in 2015 (representing 24 percent of total annual revenue).

WWE said the Network Revenue total “nearly doubled the average annual revenue of the Company’s pay-per-view business before Network launch,” indicating WWE is confident they made the right decision transitioning PPV delivery to the Network.

2015 PPV Buys Trend

– Jan: Royal Rumble – 145,000 buys
– Feb: Fast Lane – 46,000 buys
– Mar: WM31 – 259,000 buys
– Apr: Extreme Rules – 56,000 buys
– May: Payback – 57,000 buys
– June: MITB – 57,000 buys
– July: Battleground – 80,000 buys
– Aug.: Summerslam – 121,000 buys
– Sept.: Night of Champions – 77,000 buys
– Oct.: Hell in a Cell – 87,000 buys (unofficial prelim)
– Nov.: Survivor Series – ??? (lower than HIAC)
– Dec.: TLC – ??? (lower than S. Series)

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