The Rock launching new YouTube presence this summer

By James Caldwell, PWTorch assistant editor

The Rock (artist Travis Beaven © PWTorch)


“The Rock” Dwayne Johnson is looking to make a big splash on YouTube this summer.

Rock’s seemingly-weekly project announcement is launching a new YouTube channel that will be a big meeting place for the entertainment industry.

Rock’s “Seven Bucks” production company and Studio71 are partnering to create the YouTube platform that will showcase Rock-related videos, influencers in Hollywood, and up-and-coming talent.

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally,” Johnson said in a statement. “We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,” said Dan Weinstein, president of Studio71.

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