“Even when we aren’t aware that we’re having an impact, we are. Little girls who see, you know, women in the ring, or they see strong female characters, that’s just the way it is. There’s no reason why they can’t be like that. You know, I think that us just having that presence means more than we even realize,” Stephanie said.

WWE would argue that giving the Divas division two full segments on Monday’s Raw is the “presence” that Stephanie talking about, but the nature of the content is still stuck in the pre-“Divas Revolution” era.

Stephanie acknowledged an uphill battle in that area: “They’re not just eye candy, we want more. And we are doing everything we can to super serve that need.”

The overall marketing is that WWE – through Stephanie and Triple H via NXT – is listening to the audience and trying to connect with fans and family decision-makers. It’s even something that Stephanie lets her nine-year-old daughter be part of.

“It is an unbelievable feeling of connection,” Stephanie told Scott Fishman for the “American Way” Magazine feature WWE highlighted on Raw. “Having my children being a part of it is special. Because I remember how I felt when I was their age, sitting in the stands watching the show, knowing my family was such a big part of it, cheering and booing and having the greatest time. Just like everyone else.”

WWE hopes this new image led by Stephanie, as well as Hunter whenever he takes Vince McMahon’s seat, will pay off down the road when families have a better image of WWE in their head. As a publicly-traded company, that means spending money, subscribing to the Network, and being comfortable watching Raw and Smackdown. It’s part of the future of marketing.

[ Stephanie McMahon’s full GMA Interview at ABCNews.com ]