Tony Khan says he books for “sickos” like him, draws a big mixed response on Twitter/X

By Wade Keller, PWTorch editor

Tony Khan comments on All Out event in 2023
Tony Khan (photo credit Wade Keller © PWTorch)


Tony Khan says he’s booking for “sickos” and says he’s a “sicko.”

In his post on Twitter/X, he has received quite a response.

“And we love you for it. Never change”

“Probably why you can’t get 800k viewers on your flagship show.”

“Could you do a better job of it?”

Prolly might be why there’s not significant growth BUT as a sicko myself I love it !!!! This audience of one is happy.”

“Judging by their offer that you’re dissatisfied with, WBD might appreciate you booking for a mainstream audience. Speaking for myself, I shouldn’t feel like I have to make time to follow 11 different obscure territories online in order to understand your shows.”

“[Saying] ‘I only care about appealing to my hardcore fans even when my ratings and attendance numbers are dropping’ is a weird thing to say in the middle of TV rights negotiations. Anyway, I’m a sicko. Give me a Místico vs Sammy Guevara next Wednesday. And make it Mask vs Hair.”

How network executives react to that could be interesting. AEW already pushes past the typical range of violence, blood, weapons use, and language compared to WWE and TNA in recent decades on national TV. Does being a product aimed at “sickos” give AEW more of an identity that differentiates it in the marketplace or does it limit their appeal?

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